As the center of drama and entertainment, the Premier League clubs are becoming prominent platforms for online gambling sponsorships.
With millions of viewers all over the world, it’s difficult to think of a better advertising platform
than the Premier League. According to the Premier League, the 2018/19 season reached
more than a billion homes, since it was broadcasted to nearly every country in the world,
with Afghanistan, Cuba, Moldova, North Korea, and Turkmenistan as the only exceptions.
This means that the sponsors would be visible to millions of viewers.
All over the world viewers are enjoying the Premier League and you can see that in the
sponsorships of the Premier League. As the league has become more international than just
being the English premiership, sponsors from all over the world have appeared on the shirt
of players in the English football clubs. Now many of these sponsors are often betting sites
or gambling companies.
Sponsorships All Over the World
One of the more recent mass trends in shirt sponsorships for the English football clubs is the
appearance of gambling companies. Nine of the 20 Premier League clubs had a betting
company as their shirt sponsor at the beginning of the 2021/22 season. The presence of the
gambling sponsors in the Premier League is so massive, that one of these sponsors can be
seen on the TV screen for 89 percent of the Match of the Day. Read more about that at
https://www.mirror.co.uk/.
The rise of gambling advertisements came in the 2000s when online betting and casinos
started massive advertising campaigns. Newly established bookmakers could quickly get the
attention of new potential users with the world’s greatest football players as the advertising
column.
Football clubs like Real Madrid and
AC Milan had betting sponsorships from the newly
established company Bwin. So, when players like Andrea Pirlo, Paolo Maldini, Iker Casillas,
Sergio Ramos, Cristiano Ronaldo, Karim Benzema, or Filippo Inzaghi were pictured, the
company would get the advertisement. This is the way most of the big clubs earn very good
sponsorships that profit both the teams and the betting companies a great deal. This seems
to be the future of football sponsorships.
Sponsor connections between football and gambling
Most of these sponsors are mostly connected to the football clubs because of the obvious
connection between football and sports betting. But most of these sports bookies also offer
casino services of different kinds. In the globalized market of gambling, massive players are
spreading their activities in widespread areas.
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